CLASSICAMERICANCOOL
Forty years of prep, sport and the all-American spirit — reimagined for the way the world dresses now.
Four worlds, one flag
From the boardwalk to the boardroom — explore the season across Men, Women, Kids and Accessories.
A Summer on the Water
Sun-bleached decks, breton stripes and the easy glamour of the harbour. The season's campaign returns to where the brand began — nautical heritage, reimagined with a modern, inclusive cast.
Watch the campaign
The pieces that built a brand
Nautical Stripe Swimsuit
Crochet Stripe Tote
Heritage Knit Boat Shoe
The Harbour Shoulder Bag
An icon, reimagined for a new generation
In 1985, a single billboard in Times Square introduced a new name to American fashion. Tommy Hilfiger was built on a radical idea: take the timeless codes of classic prep — the rugby stripe, the oxford button-down, the flag — and make them bold, optimistic and effortlessly cool.
Four decades on, that spirit is everywhere. From the runways of New York to streetwear capitals worldwide, Tommy remains a symbol of inclusive, all-American style — confident, colourful and always a little bit rebellious.
Forty years in the making
Four decades, one flag — the milestones that turned a Times Square billboard into a global icon.
Tommy Hilfiger debuts with the now-legendary Times Square billboard.
The flag logo becomes a global icon of prep, hip-hop and pop culture.
Acquired by PVH; expands into a worldwide lifestyle powerhouse.
TommyNow — the see-now-buy-now runway revolution begins.
Forty years on, the nautical edit reimagines the classics for a new era.
Wasteful is out of style
Our programme to move fashion forward — for good. From circular design and lower-impact materials to Tommy For Life, where pre-loved pieces get a second chapter, we're building a more responsible future for prep.
Circle Round
Products designed to be reused, recycled and reloved.
Made for Life
Lower-impact materials and more responsible production.
Everyone Welcome
Inclusive, adaptive design — fashion that fits every body.
Opportunity for All
Investing in people, communities and equal opportunity.
Join the club
Early access to drops, members-only rewards and the stories behind the flag.
By signing up you agree to receive Tommy Hilfiger marketing emails. Unsubscribe anytime.